Don't Have A Cow, Man

So the California Milk Processor Board (stick with me here) has commissioned a beautifully rendered Flash game called Get The Glass to continue their work in raising awareness of the wonders of cow juice.

Now I know they take their job very seriously ("Got Milk?" is generally agreed as one of the most recognisable ad campaigns of the last ten years) but someone had some serious budget to blow here, it is just stunning.

3D 'Pixar-esque' graphics, Monopoly-style board & (un)lucky cards and a family of loveable milk-drinking characters for you to guide to the ultimate goal (a big tall glass of the white stuff, obviously):

(requires Flash, as if you hadn't guessed, and a spare half-hour or so...)