Saturday, 10 March 2007

In The RED?

(or, How To Disgruntle A Totemic Bono) U2 exclusive

"Bono doesn't invest his own money in RED, the U.S.-based marketing venture he introduced at the Davos meeting in 2006. RED is an alliance between the Geneva-based Global Fund to Fight AIDS, Tuberculosis and Malaria and six international companies: American Express Co., Nike Inc. subsidiary Converse Inc., Gap Inc., Giorgio Armani SpA, Motorola Inc. and Apple. "

Advertising Age: Costly RED campaign

"There is a broadening concern that business is taking on the patina of philanthropy and crowding out philanthropic activity and even substituting for it," he said. "It benefits the for-profit partners much more than the charitable causes."

I think you all know my feelings about bog-trotting-holier-than-thou-short-arsed-pub-musician Bono.

No further comment, m'lud.

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