Bloomberg.com: U2 exclusive
"Bono doesn't invest his own money in RED, the U.S.-based marketing venture he introduced at the Davos meeting in 2006. RED is an alliance between the Geneva-based Global Fund to Fight AIDS, Tuberculosis and Malaria and six international companies: American Express Co., Nike Inc. subsidiary Converse Inc., Gap Inc., Giorgio Armani SpA, Motorola Inc. and Apple. "
Advertising Age: Costly RED campaign
"There is a broadening concern that business is taking on the patina of philanthropy and crowding out philanthropic activity and even substituting for it," he said. "It benefits the for-profit partners much more than the charitable causes."
I think you all know my feelings about
No further comment, m'lud.