#4: Please do not swearMore specifically, "Housemates, you are live on Channel 4; please do not swear" as shrieked by everyone's favourite hair colour advertisement, Davina McCall, at around 10pm each Friday night of the summer, when the 257 cameras cut live to the house and the imprisoned buffoons learned of their fate in the viewer-funded eviction vote. Of course, swearing (& arguing & fighting & crying & shagging) were the only honest reasons anyone tuned in to Big Brother so it always struck me as a little incongruous to have to tell them to stop on the most-watched episode of the week.
But there you are; that's the glamour of television.
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